Works matching IS 10711988 AND DT 1997 AND VI 7 AND IP 1
1
- Journal of Marketing Management (10711988), 1997, v. 7, n. 1, p. 115
- Strain Jr., Charles R.;
- Taylor, Ronald D.
- Article
2
- Journal of Marketing Management (10711988), 1997, v. 7, n. 1, p. 101
- Harmon, Harry A.;
- Conrad, Craig A.;
- Brown, Gene
- Article
3
- Journal of Marketing Management (10711988), 1997, v. 7, n. 1, p. 91
- Clow, Kenneth E.;
- Harris, Eric G.;
- Kurtz, David L.
- Article
4
- Journal of Marketing Management (10711988), 1997, v. 7, n. 1, p. 81
- Herche, Joel;
- Graham, Reginald;
- Swenson, Michael J.
- Article
5
- Journal of Marketing Management (10711988), 1997, v. 7, n. 1, p. 61
- Chowdhury, Jhinuk;
- Massad, Victor J.
- Article
6
- Journal of Marketing Management (10711988), 1997, v. 7, n. 1, p. 47
- Devine, Ann M.;
- Naidu, G. M.;
- Kleimenhagen, Arno K.
- Article
7
- Journal of Marketing Management (10711988), 1997, v. 7, n. 1, p. 34
- Nonis, Sarath A.;
- Erdem, S. Altan
- Article
8
- Journal of Marketing Management (10711988), 1997, v. 7, n. 1, p. 14
- DeCarlo, Thomas E.;
- Teas, R. Kenneth;
- McElroy, James C.
- Article
9
- Journal of Marketing Management (10711988), 1997, v. 7, n. 1, p. 1
- Reid, David A.;
- Plank, Richard E.;
- Minton, Ann P.
- Article
