Works matching IS 10711988 AND DT 1996 AND VI 6 AND IP 2
Results: 7
DEVELOPING BENCHMARKS FOR EVALUATING FACULTY RESEARCH.
- Published in:
- Journal of Marketing Management (10711988), 1996, v. 6, n. 2, p. 87
- By:
- Publication type:
- Article
MEASURING PERCEIVED VALUE: SCALE DEVELOPMENT AND RESEARCH FINDINGS FROM A CONSUMER SURVEY.
- Published in:
- Journal of Marketing Management (10711988), 1996, v. 6, n. 2, p. 72
- By:
- Publication type:
- Article
THE EVALUATIVE CRITERIA OF THE ELDERLY IN A RETAIL EXPERIENCE: PRODUCT-RELATED VS. STORE-RELATED FACTORS.
- Published in:
- Journal of Marketing Management (10711988), 1996, v. 6, n. 2, p. 61
- By:
- Publication type:
- Article
DEMOGRAPHIC PREDICTORS OF COUNTRY-OF-ORIGIN TENDENCIES: A LUXURY SEDAN EXAMPLE.
- Published in:
- Journal of Marketing Management (10711988), 1996, v. 6, n. 2, p. 48
- By:
- Publication type:
- Article
THE ROLE OF MORAL OBLIGATIONS TO STAKEHOLDERS IN ETHICAL MARKETING DECISON MAKING.
- Published in:
- Journal of Marketing Management (10711988), 1996, v. 6, n. 2, p. 34
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- Publication type:
- Article
A TYPOLOGY OF MARKETING STRATEGY BEHAVIORS: UNDERSTANDING WHY MARKETING STRATEGIES TURN OUT THE WAY THEY DO.
- Published in:
- Journal of Marketing Management (10711988), 1996, v. 6, n. 2, p. 17
- By:
- Publication type:
- Article
PRICING UNDER CONDITIONS OF ENVIRONMENTAL TURBULENCE: A CONCEPTUAL AND EMPIRICAL ASSESSMENT.
- Published in:
- Journal of Marketing Management (10711988), 1996, v. 6, n. 2, p. 1
- By:
- Publication type:
- Article