Works matching IS 10711988 AND DT 1996 AND VI 6 AND IP 1

Results: 7

ANTECEDENTS OF SALESPERSON ADAPTIVE BEHAVIOR: THE EFFECTS OF RELATIONAL, SELF-CONSCIOUSNESS, AND EXPERIENTIAL VARIABLES.

Published in:

Journal of Marketing Management (10711988), 1996, v. 6, n. 1, p. 61

By:

Bodkin, Charles D.;
Stevenson, Thomas H.

Publication type:

Article

COMPETITOR INTELLIGENCE AMONG INDUSTRIAL WHOLESALERS: AN EXPLORATORY STUDY.

Published in:

Journal of Marketing Management (10711988), 1996, v. 6, n. 1, p. 46

By:

Peyrot, Mark;
Van Doren, Doris;
Allen, Kathleen;
Childs, Nancy

Publication type:

Article

EXAMINING THE PARTNERSHIP MENTALITY: KEY FACTORS IN PURCHASING RELATIONSHIPS.

Published in:

Journal of Marketing Management (10711988), 1996, v. 6, n. 1, p. 39

By:

Young, Joyce A.;
Gilbert, Faye W.;
McIntyre, Faye S.

Publication type:

Article

CONSUMER REACTIONS TO BI-NATIONAL PRODUCTS: IMPLICATIONS FOR INTERNATIONAL MARKETERS.

Published in:

Journal of Marketing Management (10711988), 1996, v. 6, n. 1, p. 29

By:

Moonkyu Lee;
Ulgado, Francis M.

Publication type:

Article

GREEN MARKETING: DO CORPORATE STRATEGIES REFLECT EXPERTS' ADVICE?

Published in:

Journal of Marketing Management (10711988), 1996, v. 6, n. 1, p. 20

By:

Feldman, Lori S.;
Stachler, Susan M.

Publication type:

Article

UNDERSTANDING VALUE: THE ROLE OF CONSUMER PREFERENCES.

Published in:

Journal of Marketing Management (10711988), 1996, v. 6, n. 1, p. 8

By:

Rajendran, K. N.;
Hariharan, Hari S.

Publication type:

Article

ROLE OF POSITIONING STRATEGIES ON CONSUMER EVALUATIONS OF BRAND EXTENSIONS.

Published in:

Journal of Marketing Management (10711988), 1996, v. 6, n. 1, p. 1

By:

Nandan, Shiva;
Nandan, Monica

Publication type:

Article