SERVPERF VERSUS SERVQUAL: A MARKETING MANAGEMENT DILEMMA WHEN ASSESSING SERVICE QUALITY.
- Published in:
- Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 56
- By:
- Publication type:
- Article
Works matching IS 10711988 AND DT 1994 AND VI 4 AND IP 2
Results: 6
1
2
THE IMPACT OF A SOCIAL DESIRABILITY BIAS ON CONSUMER ETHNOCENTRISM RESEARCH: A CROSS-NATIONAL PERSPECTIVE.
- Published in:
- Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 48
- By:
- Publication type:
- Article
3
ROLE PORTRAYAL OF WOMEN IN INDIAN VERSUS AMERICAN MAGAZINE ADVERTISEMENTS: A COMPARATIVE STUDY.
- Published in:
- Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 37
- By:
- Publication type:
- Article
4
PSYCHOLOGICAL DETERMINANTS EFFECTIVE SALES PRESENTATIONS.
- Published in:
- Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 23
- By:
- Publication type:
- Article
5
AN INVESTIGATION OF CONSUMER EXTERNAL INFORMATION SEARCH FOR PROFESSIONAL SERVICES.
- Published in:
- Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 8
- By:
- Publication type:
- Article
6
FEAR AROUSAL, PRIOR PRODUCT USAGE, AND PERSUASION: AN ADVERTISING STUDY.
- Published in:
- Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 1
- By:
- Publication type:
- Article