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FEAR AROUSAL, PRIOR PRODUCT USAGE, AND PERSUASION: AN ADVERTISING STUDY.
- Published in:
- Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 1
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- Article
AN INVESTIGATION OF CONSUMER EXTERNAL INFORMATION SEARCH FOR PROFESSIONAL SERVICES.
- Published in:
- Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 8
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- Article
PSYCHOLOGICAL DETERMINANTS EFFECTIVE SALES PRESENTATIONS.
- Published in:
- Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 23
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- Article
ROLE PORTRAYAL OF WOMEN IN INDIAN VERSUS AMERICAN MAGAZINE ADVERTISEMENTS: A COMPARATIVE STUDY.
- Published in:
- Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 37
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- Article
THE IMPACT OF A SOCIAL DESIRABILITY BIAS ON CONSUMER ETHNOCENTRISM RESEARCH: A CROSS-NATIONAL PERSPECTIVE.
- Published in:
- Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 48
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- Article
SERVPERF VERSUS SERVQUAL: A MARKETING MANAGEMENT DILEMMA WHEN ASSESSING SERVICE QUALITY.
- Published in:
- Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 56
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- Article