Works matching IS 10711988 AND DT 1992 AND VI 2 AND IP 2

Results: 10

ILLUSORY CORRELATION IN MANAGERIAL DECISION MAKING: A PRELIMINARY SEARCH FOR EVIDENCE USING THE PROTOCOL METHOD.

Published in:

Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 66

By:

Stautamoyer, Gail L.;
Lindquist, Jay D.;
Thompson, Ann Wesley

Publication type:

Article

A MULTIDIMENSIONAL RESPONSE TO RESOLVING MATURE MARKET COMPLAINT BEHAVIOR: A SEGMENTATION STUDY BASED ON PREFERRED OUTCOMES TO CONFLICT RESOLUTION.

Published in:

Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 57

By:

Keesling, Garland;
Allen, Jeff;
Davis, Duane;
Grazer, William

Publication type:

Article

CONVENIENCE: DEFINITION, STRUCTURE, AND APPLICATION.

Published in:

Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 47

By:

Brown, Lew G.;
McEnally, Martha R.

Publication type:

Article

A REASSESSMENT OF LIFE STYLE AND BENEFITS-BASED SEGMENTATION STRATEGIES.

Published in:

Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 42

By:

Fullerton, Sam;
Dodge, H. Robert

Publication type:

Article

MARITAL ROLES IN DECISION MAKING: THE EFFECT OF HISPANIC SUBCULTURAL IDENTIFICATION.

Published in:

Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 34

By:

Webster, Cynthia

Publication type:

Article

THE PORTRAYAL OF BLACKS IN BUSINESS PUBLICATION ADVERTISING.

Published in:

Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 26

By:

Stevenson, Thomas H.

Publication type:

Article

MANAGING CONSUMER EXPECTATIONS OF SERVICES.

Published in:

Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 19

By:

Kurtz, David L.;
Clow, Kenneth E.

Publication type:

Article

PERCEPTIONS OF SALESPEOPLE: IMPLICATIONS FOR SALES MANAGERS AND SALES TRAINERS.

Published in:

Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 1

By:

Ingram, Thomas N.;
Schwepker Jr., Charles H.

Publication type:

Article

PREFACE.

Published in:

1992

By:

Abercrombie, Lyn

Publication type:

Letter

IS YOUR CUSTOMER TELLING THE TRUTH ABOUT SERVICE? IMPRESSION MANAGEMENT BIAS IN SERVICE QUALITY ASSESSMENT FOR BUSINESS-TO-BUSINESS RELATIONSHIPS.

Published in:

Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 9

By:

Engelland, Brian T.;
Hensel, Paul J.

Publication type:

Article