Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets.
- Published in:
- Journal of International Marketing, 2024, v. 32, n. 4, p. 81, doi. 10.1177/1069031X241268613
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- Publication type:
- Article
Works matching IS 1069031X AND DT 2024 AND VI 32 AND IP 4
Results: 5
1
2
The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers.
- Published in:
- Journal of International Marketing, 2024, v. 32, n. 4, p. 58, doi. 10.1177/1069031X241235629
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- Publication type:
- Article
3
Marketing Capabilities, Strategy, and Performance in International Small- and Medium-Sized Enterprises.
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- Journal of International Marketing, 2024, v. 32, n. 4, p. 21, doi. 10.1177/1069031X231221804
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- Publication type:
- Article
4
Exploratory Search and International Performance: When Do Local Alliances Matter?
- Published in:
- Journal of International Marketing, 2024, v. 32, n. 4, p. 1, doi. 10.1177/1069031X231216409
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- Publication type:
- Article
5
Untangling the Influence of Corporate Sustainability on Export Intensity: The Moderating Role of R&D Intensity.
- Published in:
- Journal of International Marketing, 2024, v. 32, n. 4, p. 38, doi. 10.1177/1069031X231214233
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- Publication type:
- Article