Brands and Branding around the World.
- Published in:
- Journal of International Marketing, 2024, v. 32, n. 3, p. 1, doi. 10.1177/1069031X241265816
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- Publication type:
- Article
Works matching IS 1069031X AND DT 2024 AND VI 32 AND IP 3
Results: 7
1
2
Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing.
- Published in:
- Journal of International Marketing, 2024, v. 32, n. 3, p. 23, doi. 10.1177/1069031X241255094
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- Publication type:
- Article
3
A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool.
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- Journal of International Marketing, 2024, v. 32, n. 3, p. 43, doi. 10.1177/1069031X241254038
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- Publication type:
- Article
4
Emerging Market Firms' Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning.
- Published in:
- Journal of International Marketing, 2024, v. 32, n. 3, p. 5, doi. 10.1177/1069031X241226668
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- Publication type:
- Article
5
Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises.
- Published in:
- Journal of International Marketing, 2024, v. 32, n. 3, p. 83, doi. 10.1177/1069031X231222865
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- Publication type:
- Article
6
Local Roots and Global Responsibility: Terroir Brands and Their Responsible Engagement.
- Published in:
- Journal of International Marketing, 2024, v. 32, n. 3, p. 65, doi. 10.1177/1069031X231205255
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- Publication type:
- Article
7
Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets.
- Published in:
- Journal of International Marketing, 2024, v. 32, n. 3, p. 101, doi. 10.1177/1069031X231197625
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- Publication type:
- Article