Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM).
- Published in:
- Journal of International Marketing, 2023, v. 31, n. 2, p. 1, doi. 10.1177/1069031X231169404
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- Publication type:
- Article
Works matching IS 1069031X AND DT 2023 AND VI 31 AND IP 2
Results: 7
1
2
Brand Origin Effects During Economic Declines: Evidence from an Emerging Market.
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- Journal of International Marketing, 2023, v. 31, n. 2, p. 25, doi. 10.1177/1069031X231154483
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- Publication type:
- Article
3
Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement.
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- Journal of International Marketing, 2023, v. 31, n. 2, p. 43, doi. 10.1177/1069031X231151659
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- Publication type:
- Article
4
Propelling International Marketing Research with Geospatial Data.
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- Journal of International Marketing, 2023, v. 31, n. 2, p. 82, doi. 10.1177/1069031X221149951
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- Publication type:
- Article
5
Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination.
- Published in:
- Journal of International Marketing, 2023, v. 31, n. 2, p. 64, doi. 10.1177/1069031X221143780
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- Publication type:
- Article
6
Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the "Twin Engines" of Performance.
- Published in:
- Journal of International Marketing, 2023, v. 31, n. 2, p. 6, doi. 10.1177/1069031X221130740
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- Publication type:
- Article
7
What Drives Royalty Rates in International Franchising?
- Published in:
- Journal of International Marketing, 2023, v. 31, n. 2, p. 103, doi. 10.1177/1069031X221123265
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- Publication type:
- Article