Works matching IS 1069031X AND DT 2023 AND VI 31 AND IP 1
Results: 6
Cultural Drivers of Health Engagement.
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- Journal of International Marketing, 2023, v. 31, n. 1, p. 90, doi. 10.1177/1069031X221127938
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- Article
The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness.
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- Journal of International Marketing, 2023, v. 31, n. 1, p. 49, doi. 10.1177/1069031X221134495
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- Article
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors.
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- Journal of International Marketing, 2023, v. 31, n. 1, p. 32, doi. 10.1177/1069031X221130690
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- Article
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market.
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- Journal of International Marketing, 2023, v. 31, n. 1, p. 106, doi. 10.1177/1069031X221129554
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- Article
"A Whiter Shade of Pale": Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures.
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- Journal of International Marketing, 2023, v. 31, n. 1, p. 69, doi. 10.1177/1069031X221112642
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- Article
Customer Engagement in International Markets.
- Published in:
- Journal of International Marketing, 2023, v. 31, n. 1, p. 1, doi. 10.1177/1069031X221099211
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- Article