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Works matching IS 1069031X AND DT 2023 AND VI 31 AND IP 1

Results: 6

1

The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness.

Published in:

Journal of International Marketing, 2023, v. 31, n. 1, p. 49, doi. 10.1177/1069031X221134495

By:

Hu, Miao;
Chen, Jie;
Alden, Dana L.;
Chen, Qimei

Publication type:

Article

2

The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors.

Published in:

Journal of International Marketing, 2023, v. 31, n. 1, p. 32, doi. 10.1177/1069031X221130690

By:

Connell, Cara;
Marciniak, Ruth;
Carey, Lindsey Drylie

Publication type:

Article

3

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market.

Published in:

Journal of International Marketing, 2023, v. 31, n. 1, p. 106, doi. 10.1177/1069031X221129554

By:

Wahid, Risqo;
Karjaluoto, Heikki;
Taiminen, Kimmo;
Asiati, Diah Isnaini

Publication type:

Article

4

Cultural Drivers of Health Engagement.

Published in:

Journal of International Marketing, 2023, v. 31, n. 1, p. 90, doi. 10.1177/1069031X221127938

By:

Alkire, Linda;
Myrden, Susan;
Köcher, Sören;
O'Connor, Genevieve E.

Publication type:

Article

5

Customer Engagement in International Markets.

Published in:

Journal of International Marketing, 2023, v. 31, n. 1, p. 1, doi. 10.1177/1069031X221099211

By:

Steinhoff, Lena;
Liu, Juanyi;
Li, Xiaoling;
Palmatier, Robert W.

Publication type:

Article

6

"A Whiter Shade of Pale": Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures.

Published in:

Journal of International Marketing, 2023, v. 31, n. 1, p. 69, doi. 10.1177/1069031X221112642

By:

Mady, Sarah;
Biswas, Dibyangana;
Dadzie, Charlene A.;
Hill, Ronald Paul;
Paul, Rehana

Publication type:

Article