Digital Consumer Engagement: National Cultural Differences and Cultural Tightness.
- Published in:
- Journal of International Marketing, 2021, v. 29, n. 4, p. 22, doi. 10.1177/1069031X211005729
- By:
- Publication type:
- Article
Works matching IS 1069031X AND DT 2021 AND VI 29 AND IP 4
Results: 5
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Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers.
- Published in:
- Journal of International Marketing, 2021, v. 29, n. 4, p. 79, doi. 10.1177/1069031X211028589
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- Publication type:
- Article
3
The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally Friendly Global Brands.
- Published in:
- Journal of International Marketing, 2021, v. 29, n. 4, p. 45, doi. 10.1177/1069031X211021822
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- Publication type:
- Article
4
The Antecedents and Consequences of Local Product-Ethnicity Perception—A Study of an Asian Advanced Emerging Market.
- Published in:
- Journal of International Marketing, 2021, v. 29, n. 4, p. 62, doi. 10.1177/1069031X211009215
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- Publication type:
- Article
5
Is Ambidextrous Innovation Strategy Beneficial to International Joint Venture Performance? Evidence from China.
- Published in:
- Journal of International Marketing, 2021, v. 29, n. 4, p. 1, doi. 10.1177/1069031X211006075
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- Publication type:
- Article