Works matching IS 1069031X AND DT 2021 AND VI 29 AND IP 1
Results: 5
A Study of the Internationalization–Performance Relationship in Global Retailing: The Moderating Role of Brand Standardization and Cultural Diversity.
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- Journal of International Marketing, 2021, v. 29, n. 1, p. 57, doi. 10.1177/1069031X20976542
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- Article
Studying Heterogeneity in the Subsistence Consumer Market: A Context-Sensitive Approach.
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- Journal of International Marketing, 2021, v. 29, n. 1, p. 39, doi. 10.1177/1069031X20974326
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- Article
Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research.
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- Journal of International Marketing, 2021, v. 29, n. 1, p. 77, doi. 10.1177/1069031X20973184
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- Article
Prevention- Versus Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study Using Functional Data Analysis.
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- Journal of International Marketing, 2021, v. 29, n. 1, p. 1, doi. 10.1177/1069031X20966563
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- Article
A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States.
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- Journal of International Marketing, 2021, v. 29, n. 1, p. 23, doi. 10.1177/1069031X20963712
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- Article