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Works matching IS 1069031X AND DT 2020 AND VI 28 AND IP 4

Results: 5

1

Leveraging Interfirm Relationships in China: Western Relational Governance or Guanxi? Domestic Versus Foreign Firms.

Published in:

Journal of International Marketing, 2020, v. 28, n. 4, p. 58, doi. 10.1177/1069031X20963672

By:

Chu, Zhaofang;
Lai, Fujun;
Wang, Linlin

Publication type:

Article

2

The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations.

Published in:

Journal of International Marketing, 2020, v. 28, n. 4, p. 1, doi. 10.1177/1069031X20963617

By:

Sousa, Carlos M.P.;
Li, Rebecca Yu;
He, Xinming

Publication type:

Article

3

Expatriate Consumers' Adaptations and Food Brand Choices: A Compensatory Control Perspective.

Published in:

Journal of International Marketing, 2020, v. 28, n. 4, p. 75, doi. 10.1177/1069031X20961112

By:

Miocevic, Dario;
Zdravkovic, Srdan

Publication type:

Article

4

Revisiting Location in a Digital Age: How Can Lead Markets Accelerate the Internationalization of Mobile Apps?

Published in:

Journal of International Marketing, 2020, v. 28, n. 4, p. 21, doi. 10.1177/1069031X20949457

By:

Shaheer, Noman;
Li, Sali;
Priem, Richard

Publication type:

Article

5

National Culture and Advertising Sensitivity to Business Cycles: A Reexamination.

Published in:

Journal of International Marketing, 2020, v. 28, n. 4, p. 41, doi. 10.1177/1069031X20923310

By:

Kim, Jung Seek

Publication type:

Article