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Works matching IS 1069031X AND DT 2020 AND VI 28 AND IP 3

Results: 5

1

The Firm Value and Marketing Intensity Decision in Conditions of Financial Constraint: A Comparative Study of the United States and Latin America.

Published in:

Journal of International Marketing, 2020, v. 28, n. 3, p. 21, doi. 10.1177/1069031X20943533

By:

Palomino-Tamayo, Walter;
Timana, Juan;
Cerviño, Julio

Publication type:

Article

2

Introduction to the Special Issue on Marketing in a Globalized World: Challenges and Opportunities.

Published in:

Journal of International Marketing, 2020, v. 28, n. 3, p. 1, doi. 10.1177/1069031X20941510

By:

Hewett, Kelly

Publication type:

Article

3

Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture.

Published in:

Journal of International Marketing, 2020, v. 28, n. 3, p. 3, doi. 10.1177/1069031X20936278

By:

Bahadir, Berrak;
Bahadir, S. Cem

Publication type:

Article

4

Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers' Adoption Intentions.

Published in:

Journal of International Marketing, 2020, v. 28, n. 3, p. 64, doi. 10.1177/1069031X20920869

By:

Tran, Thi Thanh Huong;
Paparoidamis, Nicholas G.

Publication type:

Article

5

Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers' Use of the Global Brand Halo.

Published in:

Journal of International Marketing, 2020, v. 28, n. 3, p. 40, doi. 10.1177/1069031X20910112

By:

Davvetas, Vasileios;
Diamantopoulos, Adamantios;
Liu, Lucy

Publication type:

Article