Editorial: Advancing International Marketing Thought Based on the China Experience.
- Published in:
- Journal of International Marketing, 2020, v. 28, n. 2, p. 1, doi. 10.1177/1069031X20920249
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- Publication type:
- Article
Works matching IS 1069031X AND DT 2020 AND VI 28 AND IP 2
Results: 6
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Overcoming Institutional and Infrastructure Weaknesses in China via Online Third-Party Marketplaces.
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- Journal of International Marketing, 2020, v. 28, n. 2, p. 3, doi. 10.1177/1069031X20915850
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- Article
3
The Rise of Online Grocery Shopping in China: Which Brands Will Benefit?
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- Journal of International Marketing, 2020, v. 28, n. 2, p. 20, doi. 10.1177/1069031X20914265
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- Article
4
The Origins of Trust Asymmetry in International Relationships: An Institutional View.
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- Journal of International Marketing, 2020, v. 28, n. 2, p. 81, doi. 10.1177/1069031X19898492
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- Article
5
Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations' Global Integration and Local Adaptation Mechanisms.
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- Journal of International Marketing, 2020, v. 28, n. 2, p. 59, doi. 10.1177/1069031X19890345
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- Article
6
Intentional Cannibalization, Radical Innovation, and Performance: A Comparison of Chinese and Western Enterprises in China.
- Published in:
- Journal of International Marketing, 2020, v. 28, n. 2, p. 40, doi. 10.1177/1069031X19866832
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- Publication type:
- Article