Works matching IS 1069031X AND DT 2019 AND VI 27 AND IP 2
Results: 5
Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees' Cultural Intelligence.
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- Journal of International Marketing, 2019, v. 27, n. 2, p. 56, doi. 10.1177/1069031X19837950
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- Article
Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations.
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- Journal of International Marketing, 2019, v. 27, n. 2, p. 38, doi. 10.1177/1069031X19837945
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- Article
Understanding Cultural Differences in Consumers' Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles.
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- Journal of International Marketing, 2019, v. 27, n. 2, p. 1, doi. 10.1177/1069031X19836780
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- Article
Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics.
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- Journal of International Marketing, 2019, v. 27, n. 2, p. 76, doi. 10.1177/1069031X19834936
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- Article
The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations.
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- Journal of International Marketing, 2019, v. 27, n. 2, p. 22, doi. 10.1177/1069031X18819757
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- Article