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Works matching IS 1069031X AND DT 2019 AND VI 27 AND IP 2

Results: 5

1

Understanding Cultural Differences in Consumers' Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles.

Published in:

Journal of International Marketing, 2019, v. 27, n. 2, p. 1, doi. 10.1177/1069031X19836780

By:

Allman, Helena F.;
Hewett, Kelly;
Kaur, Mandeep

Publication type:

Article

2

The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations.

Published in:

Journal of International Marketing, 2019, v. 27, n. 2, p. 22, doi. 10.1177/1069031X18819757

By:

Lee, Hannah Soobin;
Griffith, David A.

Publication type:

Article

3

Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees' Cultural Intelligence.

Published in:

Journal of International Marketing, 2019, v. 27, n. 2, p. 56, doi. 10.1177/1069031X19837950

By:

Paparoidamis, Nicholas G.;
Tran, Huong Thi Thanh;
Leonidou, Constantinos N.

Publication type:

Article

4

Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics.

Published in:

Journal of International Marketing, 2019, v. 27, n. 2, p. 76, doi. 10.1177/1069031X19834936

By:

Leonidou, Leonidas C.;
Kvasova, Olga;
Christodoulides, Paul;
Tokar, Sergii

Publication type:

Article

5

Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations.

Published in:

Journal of International Marketing, 2019, v. 27, n. 2, p. 38, doi. 10.1177/1069031X19837945

By:

Balabanis, George;
Stathopoulou, Anastasia;
Qiao, Jiayu

Publication type:

Article