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Works matching IS 1069031X AND DT 2018 AND VI 26 AND IP 3

Results: 5

1

Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers.

Published in:

Journal of International Marketing, 2018, v. 26, n. 3, p. 94, doi. 10.1509/jim.16.0021

By:

Cavusgil, S. Tamer;
Deligonul, Seyda;
Kardes, Ilke;
Cavusgil, Erin

Publication type:

Article

2

Opportunity Discovery and Creation as a Duality: Evidence from Small Firms' Foreign Market Entries.

Published in:

Journal of International Marketing, 2018, v. 26, n. 3, p. 70, doi. 10.1509/jim.17.0005

By:

Chetty, Sylvie;
Karami, Masoud;
Martín, Oscar Martín

Publication type:

Article

3

Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory.

Published in:

Journal of International Marketing, 2018, v. 26, n. 3, p. 45, doi. 10.1509/jim.17.0014

By:

Gao, Hongzhi;
Tate, Mary;
Zhang, Hongxia;
Chen, Shijiao;
Liang, Bing

Publication type:

Article

4

Differential Effects of Customers' Regulatory Fit on Trust, Perceived Value, and M-Commerce Use among Developing and Developed Countries.

Published in:

Journal of International Marketing, 2018, v. 26, n. 3, p. 22, doi. 10.1509/jim.17.0129

By:

Thongpapanl, Narongsak (Tek);
Ashraf, Abdul R.;
Lapa, Luciano;
Venkatesh, Viswanath

Publication type:

Article

5

Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling.

Published in:

Journal of International Marketing, 2018, v. 26, n. 3, p. 1, doi. 10.1509/jim.17.0151

By:

Hult, G. Tomas M.;
Hair, Joseph F.;
Proksch, Dorian;
Sarstedt, Marko;
Pinkwart, Andreas;
Ringle, Christian M.

Publication type:

Article