Works matching IS 1069031X AND DT 2018 AND VI 26 AND IP 3
Results: 5
Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory.
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- Journal of International Marketing, 2018, v. 26, n. 3, p. 45, doi. 10.1509/jim.17.0014
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- Article
Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers.
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- Journal of International Marketing, 2018, v. 26, n. 3, p. 94, doi. 10.1509/jim.16.0021
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- Article
Opportunity Discovery and Creation as a Duality: Evidence from Small Firms' Foreign Market Entries.
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- Journal of International Marketing, 2018, v. 26, n. 3, p. 70, doi. 10.1509/jim.17.0005
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- Article
Differential Effects of Customers' Regulatory Fit on Trust, Perceived Value, and M-Commerce Use among Developing and Developed Countries.
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- Journal of International Marketing, 2018, v. 26, n. 3, p. 22, doi. 10.1509/jim.17.0129
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- Article
Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling.
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- Journal of International Marketing, 2018, v. 26, n. 3, p. 1, doi. 10.1509/jim.17.0151
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- Article