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Works matching IS 1069031X AND DT 2018 AND VI 26 AND IP 2

Results: 5

1

Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan.

Published in:

Journal of International Marketing, 2018, v. 26, n. 2, p. 80, doi. 10.1509/jim.17.0016

By:

Hsin-Chen Lin;
Kalwani, Manohar U.

Publication type:

Article

2

Understanding Earliness of Internationalization and Its Impact on Postentry Geographic Diversity of International Young Ventures.

Published in:

Journal of International Marketing, 2018, v. 26, n. 2, p. 62, doi. 10.1509/jim.16.0123

By:

Aiqi Wu;
Lianxi Zhou

Publication type:

Article

3

Behavioral Implications of International Social Media Advertising: An Investigation of Intervening and Contingency Factors.

Published in:

Journal of International Marketing, 2018, v. 26, n. 2, p. 43, doi. 10.1509/jim.16.0125

By:

Johnston, Wesley J.;
Khalil, Shadab;
Le, Angelina Nhat Hanh;
Ming-Sung Cheng, Julian

Publication type:

Article

4

Toward a Yin-Yang Balancing Perspective of Relational (Guanxi) Gatekeeping in International Exchange Relationships in China.

Published in:

Journal of International Marketing, 2018, v. 26, n. 2, p. 22, doi. 10.1509/jim.16.0131

By:

Hongzhi Gao;
Ren, Monica;
Qing Miao

Publication type:

Article

5

"Should Have I Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions.

Published in:

Journal of International Marketing, 2018, v. 26, n. 2, p. 1, doi. 10.1509/jim.17.0040

By:

Davvetas, Vasileios;
Diamantopoulos, Adamantios

Publication type:

Article