Works matching IS 1069031X AND DT 2018 AND VI 26 AND IP 2
Results: 5
Understanding Earliness of Internationalization and Its Impact on Postentry Geographic Diversity of International Young Ventures.
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- Journal of International Marketing, 2018, v. 26, n. 2, p. 62, doi. 10.1509/jim.16.0123
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- Article
"Should Have I Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions.
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- Journal of International Marketing, 2018, v. 26, n. 2, p. 1, doi. 10.1509/jim.17.0040
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- Article
Toward a Yin-Yang Balancing Perspective of Relational (Guanxi) Gatekeeping in International Exchange Relationships in China.
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- Journal of International Marketing, 2018, v. 26, n. 2, p. 22, doi. 10.1509/jim.16.0131
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- Article
Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan.
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- Journal of International Marketing, 2018, v. 26, n. 2, p. 80, doi. 10.1509/jim.17.0016
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- Article
Behavioral Implications of International Social Media Advertising: An Investigation of Intervening and Contingency Factors.
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- Journal of International Marketing, 2018, v. 26, n. 2, p. 43, doi. 10.1509/jim.16.0125
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- Article