Works matching IS 1069031X AND DT 2018 AND VI 26 AND IP 1
Results: 6
Consumers and Brands Across the Globe: Research Synthesis and New Directions.
- Published in:
- Journal of International Marketing, 2018, v. 26, n. 1, p. 96, doi. 10.1509/jim.17.0063
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- Publication type:
- Article
An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions.
- Published in:
- Journal of International Marketing, 2018, v. 26, n. 1, p. 118, doi. 10.1509/jim.16.0129
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- Publication type:
- Article
Marketing Capabilities in International Marketing.
- Published in:
- Journal of International Marketing, 2018, v. 26, n. 1, p. 61, doi. 10.1509/jim.17.0056
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- Publication type:
- Article
International Market Entry Strategies: Relational, Digital, and Hybrid Approaches.
- Published in:
- Journal of International Marketing, 2018, v. 26, n. 1, p. 30, doi. 10.1509/jim.17.0034
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- Publication type:
- Article
Global Customer Engagement.
- Published in:
- Journal of International Marketing, 2018, v. 26, n. 1, p. 4, doi. 10.1509/jim.17.0091
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- Publication type:
- Article
Special Issue on the Future of International Marketing: Trends, Developments, and Directions.
- Published in:
- Journal of International Marketing, 2018, v. 26, n. 1, p. 1, doi. 10.1509/jim.2611
- Publication type:
- Article