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Works matching IS 1069031X AND DT 2018 AND VI 26 AND IP 1

Results: 6

1

An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions.

Published in:

Journal of International Marketing, 2018, v. 26, n. 1, p. 118, doi. 10.1509/jim.16.0129

By:

Chabowski, Brian;
Kekec, Pinar;
Morgan, Neil A.;
Hult, G. Tomas M.;
Walkowiak, Travis;
Runnalls, Blake

Publication type:

Article

2

Consumers and Brands Across the Globe: Research Synthesis and New Directions.

Published in:

Journal of International Marketing, 2018, v. 26, n. 1, p. 96, doi. 10.1509/jim.17.0063

By:

Gürhan-Canli, Zeynep;
Sarıal-Abi, Gülen;
Hayran, Ceren

Publication type:

Article

3

International Market Entry Strategies: Relational, Digital, and Hybrid Approaches.

Published in:

Journal of International Marketing, 2018, v. 26, n. 1, p. 30, doi. 10.1509/jim.17.0034

By:

Watson IV, George F.;
Weaven, Scott;
Perkins, Helen;
Sardana, Deepak;
Palmatier, Robert W.

Publication type:

Article

4

Global Customer Engagement.

Published in:

Journal of International Marketing, 2018, v. 26, n. 1, p. 4, doi. 10.1509/jim.17.0091

By:

Gupta, Shaphali;
Pansari, Anita;
Kumar, V.

Publication type:

Article

5

Special Issue on the Future of International Marketing: Trends, Developments, and Directions.

Published in:: Journal of International Marketing, 2018, v. 26, n. 1, p. 1, doi. 10.1509/jim.2611
Publication type:: Article

6

Marketing Capabilities in International Marketing.

Published in:

Journal of International Marketing, 2018, v. 26, n. 1, p. 61, doi. 10.1509/jim.17.0056

By:

Morgan, Neil A.;
Hui Feng;
Whitler, Kimberly A.

Publication type:

Article