Mine Your Customers or Mine Your Business: The Moderating Role of Culture in Online Word-of-Mouth Reviews.
- Published in:
- Journal of International Marketing, 2017, v. 25, n. 2, p. 88, doi. 10.1509/jim.16.0030
- By:
- Publication type:
- Article
Works matching IS 1069031X AND DT 2017 AND VI 25 AND IP 2
Results: 5
1
2
Relational Governance and Control Mechanisms of Export Ventures: An Examination Across Relationship Length.
- Published in:
- Journal of International Marketing, 2017, v. 25, n. 2, p. 72, doi. 10.1509/jim.16.0070
- By:
- Publication type:
- Article
3
I Use It but Will Tell You That I Don't: Consumers' Country-of-Origin Cue Usage Denial.
- Published in:
- Journal of International Marketing, 2017, v. 25, n. 2, p. 52, doi. 10.1509/jim.16.0051
- By:
- Publication type:
- Article
4
The Role of M-Commerce Readiness in Emerging and Developed Markets.
- Published in:
- Journal of International Marketing, 2017, v. 25, n. 2, p. 25, doi. 10.1509/jim.16.0033
- By:
- Publication type:
- Article
5
Ritualization: A Strategic Tool to Position Brands in International Markets.
- Published in:
- Journal of International Marketing, 2017, v. 25, n. 2, p. 1, doi. 10.1509/jim.16.0104
- By:
- Publication type:
- Article