Works matching IS 1069031X AND DT 2017 AND VI 25 AND IP 2
Results: 5
Mine Your Customers or Mine Your Business: The Moderating Role of Culture in Online Word-of-Mouth Reviews.
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- Journal of International Marketing, 2017, v. 25, n. 2, p. 88, doi. 10.1509/jim.16.0030
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- Article
Relational Governance and Control Mechanisms of Export Ventures: An Examination Across Relationship Length.
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- Journal of International Marketing, 2017, v. 25, n. 2, p. 72, doi. 10.1509/jim.16.0070
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- Article
I Use It but Will Tell You That I Don't: Consumers' Country-of-Origin Cue Usage Denial.
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- Journal of International Marketing, 2017, v. 25, n. 2, p. 52, doi. 10.1509/jim.16.0051
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- Article
The Role of M-Commerce Readiness in Emerging and Developed Markets.
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- Journal of International Marketing, 2017, v. 25, n. 2, p. 25, doi. 10.1509/jim.16.0033
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- Article
Ritualization: A Strategic Tool to Position Brands in International Markets.
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- Journal of International Marketing, 2017, v. 25, n. 2, p. 1, doi. 10.1509/jim.16.0104
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- Article