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Works matching IS 1069031X AND DT 2017 AND VI 25 AND IP 1

Results: 5

1

Intention-Behavior Discrepancy of Foreign Versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge.

Published in:

Journal of International Marketing, 2017, v. 25, n. 1, p. 91, doi. 10.1509/jim.15.0123

By:

Luping Sun;
Xiaona Zheng;
Meng Su;
Keller, L. Robin

Publication type:

Article

2

Eastern Versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization.

Published in:

Journal of International Marketing, 2017, v. 25, n. 1, p. 72, doi. 10.1509/jim.16.0022

By:

Westjohn, Stanford A.;
Roschk, Holger;
Magnusson, Peter

Publication type:

Article

3

Antecedents and Consequences of Infidelity in Cross-Border Business Relationships.

Published in:

Journal of International Marketing, 2017, v. 25, n. 1, p. 46, doi. 10.1509/jim.15.0166

By:

Leonidou, Leonidas C.;
Aykol, Bilge;
Fotiadis, Thomas A.;
Christodoulides, Paul

Publication type:

Article

4

Time, Temporality, and Internationalization: The Relationship Among Point in Time of, Time to, and Speed of International Expansion.

Published in:

Journal of International Marketing, 2017, v. 25, n. 1, p. 22, doi. 10.1509/jim.16.0013

By:

Hilmersson, Mikael;
Johanson, Martin;
Lundberg, Heléne;
Papaioannou, Stylianos

Publication type:

Article

5

International Market Entry: How Do Small and Medium-Sized Enterprises Make Decisions?

Published in:

Journal of International Marketing, 2017, v. 25, n. 1, p. 1, doi. 10.1509/jim.15.0130

By:

Ahi, Ali;
Baronchelli, Gianpaolo;
Kuivalainen, Olli;
Piantoni, Mariella

Publication type:

Article