Works matching IS 1069031X AND DT 2017 AND VI 25 AND IP 1
Results: 5
Intention-Behavior Discrepancy of Foreign Versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge.
- Published in:
- Journal of International Marketing, 2017, v. 25, n. 1, p. 91, doi. 10.1509/jim.15.0123
- By:
- Publication type:
- Article
Eastern Versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization.
- Published in:
- Journal of International Marketing, 2017, v. 25, n. 1, p. 72, doi. 10.1509/jim.16.0022
- By:
- Publication type:
- Article
Antecedents and Consequences of Infidelity in Cross-Border Business Relationships.
- Published in:
- Journal of International Marketing, 2017, v. 25, n. 1, p. 46, doi. 10.1509/jim.15.0166
- By:
- Publication type:
- Article
Time, Temporality, and Internationalization: The Relationship Among Point in Time of, Time to, and Speed of International Expansion.
- Published in:
- Journal of International Marketing, 2017, v. 25, n. 1, p. 22, doi. 10.1509/jim.16.0013
- By:
- Publication type:
- Article
International Market Entry: How Do Small and Medium-Sized Enterprises Make Decisions?
- Published in:
- Journal of International Marketing, 2017, v. 25, n. 1, p. 1, doi. 10.1509/jim.15.0130
- By:
- Publication type:
- Article