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Works matching IS 1069031X AND DT 2016 AND VI 24 AND IP 4

Results: 5

1

Doing Good in Another Neighborhood: Attributions of CSR Motives Depend on Corporate Nationality and Cultural Orientation.

Published in:

Journal of International Marketing, 2016, v. 24, n. 4, p. 82, doi. 10.1509/jim.15.0098

By:

Choi, Jungsil;
Chang, Young Kyun;
Li, Yexin Jessica;
Jang, Myoung Gyun

Publication type:

Article

2

How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective.

Published in:

Journal of International Marketing, 2016, v. 24, n. 4, p. 61, doi. 10.1509/jim.15.0110

By:

Davvetas, Vasileios;
Diamantopoulos, Adamantios

Publication type:

Article

3

Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture.

Published in:

Journal of International Marketing, 2016, v. 24, n. 4, p. 39, doi. 10.1509/jim.15.0139

By:

Pick, Doréen;
Eisend, Martin

Publication type:

Article

4

Exploitation and Exploration in International Joint Ventures: Moderating Effects of Partner Control Imbalance and Product Similarity.

Published in:

Journal of International Marketing, 2016, v. 24, n. 4, p. 20, doi. 10.1509/jim.15.0164

By:

Jin, Jason Lu;
Zhou, Kevin Zheng;
Wang, Yonggui

Publication type:

Article

5

Cross-National Collaboration of Marketing Personnel Within a Multinational: Leveraging Customer Participation for New Product Advantage.

Published in:

Journal of International Marketing, 2016, v. 24, n. 4, p. 1, doi. 10.1509/jim.16.0028

By:

Griffith, David A.;
Lee, Hannah S.

Publication type:

Article