Works matching IS 1069031X AND DT 2016 AND VI 24 AND IP 4
Results: 5
Doing Good in Another Neighborhood: Attributions of CSR Motives Depend on Corporate Nationality and Cultural Orientation.
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- Journal of International Marketing, 2016, v. 24, n. 4, p. 82, doi. 10.1509/jim.15.0098
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- Article
How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective.
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- Journal of International Marketing, 2016, v. 24, n. 4, p. 61, doi. 10.1509/jim.15.0110
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- Article
Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture.
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- Journal of International Marketing, 2016, v. 24, n. 4, p. 39, doi. 10.1509/jim.15.0139
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- Article
Exploitation and Exploration in International Joint Ventures: Moderating Effects of Partner Control Imbalance and Product Similarity.
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- Journal of International Marketing, 2016, v. 24, n. 4, p. 20, doi. 10.1509/jim.15.0164
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- Article
Cross-National Collaboration of Marketing Personnel Within a Multinational: Leveraging Customer Participation for New Product Advantage.
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- Journal of International Marketing, 2016, v. 24, n. 4, p. 1, doi. 10.1509/jim.16.0028
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- Article