Our Apples Are Healthier Than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products.
- Published in:
- Journal of International Marketing, 2016, v. 24, n. 2, p. 80, doi. 10.1509/jim.15.0078
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- Publication type:
- Article
Works matching IS 1069031X AND DT 2016 AND VI 24 AND IP 2
Results: 5
1
2
A Memory-Theory Perspective of Country-Image Formation.
- Published in:
- Journal of International Marketing, 2016, v. 24, n. 2, p. 62, doi. 10.1509/jim.15.0079
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- Publication type:
- Article
3
Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type.
- Published in:
- Journal of International Marketing, 2016, v. 24, n. 2, p. 40, doi. 10.1509/jim.15.0055
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- Publication type:
- Article
4
Performance Effects of Global Account Coordination Mechanisms: An Integrative Study of Boundary Conditions.
- Published in:
- Journal of International Marketing, 2016, v. 24, n. 2, p. 1, doi. 10.1509/jim.15.0103
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- Publication type:
- Article
5
The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global Versus Local Consumer Culture Positioning.
- Published in:
- Journal of International Marketing, 2016, v. 24, n. 2, p. 22, doi. 10.1509/jim.15.0006
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- Publication type:
- Article