A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization.
- Published in:
- Journal of International Marketing, 2016, v. 24, n. 1, p. 82, doi. 10.1509/jim.15.0021
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- Publication type:
- Article
Works matching IS 1069031X AND DT 2016 AND VI 24 AND IP 1
Results: 5
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National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer.
- Published in:
- Journal of International Marketing, 2016, v. 24, n. 1, p. 1, doi. 10.1509/jim.15.0112
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- Article
3
The Relative Advantage of Marketing over Technological Capabilities in Influencing New Product Performance: The Moderating Role of Country Institutions.
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- Journal of International Marketing, 2016, v. 24, n. 1, p. 41, doi. 10.1509/jim.15.0068
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- Publication type:
- Article
4
Relationship Value: Drivers and Outcomes in International Marketing Channels.
- Published in:
- Journal of International Marketing, 2016, v. 24, n. 1, p. 22, doi. 10.1509/jim.15.0065
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- Article
5
Investing in Buyer-Seller Relationships in Transitional Markets: A Market-Based Assets Perspective.
- Published in:
- Journal of International Marketing, 2016, v. 24, n. 1, p. 57, doi. 10.1509/jim.15.0013
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- Publication type:
- Article