Integrating Producers at the Base of the Pyramid with Global Markets: A Market Learning Approach.
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- Journal of International Marketing, 2015, v. 23, n. 4, p. 44, doi. 10.1509/jim.14.0087
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- Article
Works matching IS 1069031X AND DT 2015 AND VI 23 AND IP 4
Results: 5
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2
International Relationship Marketing: Intellectual Foundations and Avenues for Further Research.
- Published in:
- Journal of International Marketing, 2015, v. 23, n. 4, p. 1, doi. 10.1509/jim.15.0027
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- Publication type:
- Article
3
Exit from a Foreign Market: Do Poor Performance, Strategic Fit, Cultural Distance, and International Experience Matter?
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- Journal of International Marketing, 2015, v. 23, n. 4, p. 84, doi. 10.1509/jim.15.0003
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- Publication type:
- Article
4
Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance.
- Published in:
- Journal of International Marketing, 2015, v. 23, n. 4, p. 64, doi. 10.1509/jim.15.0018
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- Publication type:
- Article
5
Subsidiary Knowledge Development in Knowledge-Intensive Business Services: A Configuration Approach.
- Published in:
- Journal of International Marketing, 2015, v. 23, n. 4, p. 22, doi. 10.1509/jim.14.0150
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- Publication type:
- Article