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Works matching IS 1069031X AND DT 2015 AND VI 23 AND IP 2

Results: 5

1

The Synergetic Effect of Multinational Corporation Management's Social Cognitive Capability on Tacit-Knowledge Management: Product Innovation Ability Insights from Asia.

Published in:

Journal of International Marketing, 2015, v. 23, n. 2, p. 94, doi. 10.1509/jim.14.0094

By:

Sheng, Margaret L.;
Hartmann, Nathaniel N.;
Qimei Chen;
Chen, Irene

Publication type:

Article

2

The Influence of Institutional Forces on International Joint Ventures' Foreign Parents' Opportunism and Relationship Extendedness.

Published in:

Journal of International Marketing, 2015, v. 23, n. 2, p. 73, doi. 10.1509/jim.14.0088

By:

Chang, Jeanine;
Xuan Bai;
Li, Julie Juan

Publication type:

Article

3

Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture.

Published in:

Journal of International Marketing, 2015, v. 23, n. 2, p. 55, doi. 10.1509/jim.13.0164

By:

Talay, M. Berk;
Townsend, Janell D.;
Yeniyurt, Sengun

Publication type:

Article

4

Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective.

Published in:

Journal of International Marketing, 2015, v. 23, n. 2, p. 25, doi. 10.1509/jim.14.0038

By:

Zeugner-Roth, Katharina Petra;
Žabkar, Vesna;
Diamantopoulos, Adamantios

Publication type:

Article

5

Cross-National Differences in Consumer Satisfaction: Mobile Services in Emerging and Developed Markets.

Published in:

Journal of International Marketing, 2015, v. 23, n. 2, p. 1, doi. 10.1509/jim.14.0127

By:

Morgeson III, Forrest V.;
Sharma, Pratyush Nidhi;
Hult, G. Tomas M.

Publication type:

Article