Product Diversification and Market Value of Large International Firms: A Macroenvironmental Perspective.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 4, p. 86, doi. 10.1509/jim.14.0049
- By:
- Publication type:
- Article
Works matching IS 1069031X AND DT 2014 AND VI 22 AND IP 4
Results: 5
1
2
The Importance of Strategic Fit Between Host--Home Country Similarity and Exploration Exploitation Strategies on Small and Medium-Sized Enterprises' Performance: A Contingency Perspective.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 4, p. 67, doi. 10.1509/jim.14.0045
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- Publication type:
- Article
3
Sustainable Export Marketing Strategy Fit and Performance.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 4, p. 44, doi. 10.1509/jim.14.0063
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- Publication type:
- Article
4
Exploring Subsidiary Desire for Autonomy: A Conceptual Framework and Empirical Findings.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 4, p. 21, doi. 10.1509/jim.14.0026
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- Publication type:
- Article
5
Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 4, p. 1, doi. 10.1509/jim.14.0028
- By:
- Publication type:
- Article