A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 1, p. 5, doi. 10.1509/jim.13.0082
- By:
- Publication type:
- Article
Works matching IS 1069031X AND DT 2014 AND VI 22 AND IP 1
Results: 6
1
2
Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 1, p. 77, doi. 10.1509/jim.13.0091
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- Publication type:
- Article
3
The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 1, p. 21, doi. 10.1509/jim.13.0068
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- Publication type:
- Article
4
Consumer Animosity, Country of Origin, and Foreign Entry-Mode Choice: A Cross-Country Investigation.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 1, p. 62, doi. 10.1509/jim.13.0079
- By:
- Publication type:
- Article
5
Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 1, p. 39, doi. 10.1509/jim.13.0075
- By:
- Publication type:
- Article
6
Journal of International Marketing: Objectives, Challenges, and the Way Forward.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 1, p. 1, doi. 10.1509/jim.22.1.editorial
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- Publication type:
- Article