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Works matching IS 1069031X AND DT 2012 AND VI 20 AND IP 4

Results: 5

1

Reducing Uncertainty in the Emerging Market Entry Process: On the Relationship Among International Experiential Knowledge, Institutional Distance, and Uncertainty.

Published in:

Journal of International Marketing, 2012, v. 20, n. 4, p. 96, doi. 10.1509/jim.12.0052

By:

Hilmersson, Mikael;
Jansson, Hans

Publication type:

Article

2

The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers.

Published in:

Journal of International Marketing, 2012, v. 20, n. 4, p. 72, doi. 10.1509/jim.12.0105

By:

Swoboda, Bernhard;
Pennemann, Karin;
Taube, Markus

Publication type:

Article

3

Stakeholders and Marketing Capabilities in International New Ventures: Evidence from Ireland, Sweden, and Denmark.

Published in:

Journal of International Marketing, 2012, v. 20, n. 4, p. 46, doi. 10.1509/jim.12.0077

By:

Evers, Natasha;
Andersson, Svante;
Hannibal, Martin

Publication type:

Article

4

The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities.

Published in:

Journal of International Marketing, 2012, v. 20, n. 4, p. 25, doi. 10.1509/jim.12.0076

By:

Zhou, Lianxi;
Wu, Aiqi;
Barnes, Bradley R.

Publication type:

Article

5

Constraints to Building and Deploying Marketing Capabilities by Emerging Market Firms in Advanced Markets.

Published in:

Journal of International Marketing, 2012, v. 20, n. 4, p. 1, doi. 10.1509/jim.11.0116

By:

Kaufmann, Lutz;
Roesch, Jan-Frederik

Publication type:

Article