The Interplay Between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 2, p. 72, doi. 10.1509/jim.11.0105
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- Publication type:
- Article
Works matching IS 1069031X AND DT 2012 AND VI 20 AND IP 2
Results: 6
1
2
Journal of International Marketing, volume 20 / number 2 / 2012.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 2, p. i, doi. 10.1509/jim.20.2.i
- Publication type:
- Article
3
Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 2, p. 96, doi. 10.1509/jim.11.0023
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- Publication type:
- Article
4
Setting the Theoretical Foundations of Importing Research: Past Evaluation and Future Perspectives.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 2, p. 1, doi. 10.1509/jim.11.0129
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- Publication type:
- Article
5
Transaction Cost Economics in International Marketing: A Review and Suggestions for the Future.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 2, p. 49, doi. 10.1509/jim.11.0119
- By:
- Publication type:
- Article
6
Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 2, p. 25, doi. 10.1509/jim.11.0068
- By:
- Publication type:
- Article