Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 1, p. 58, doi. 10.1509/jim.10.0154
- By:
- Publication type:
- Article
Works matching IS 1069031X AND DT 2012 AND VI 20 AND IP 1
Results: 6
1
2
Journal of International Marketing, volume 20 / number 1 / 2012.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 1, p. i, doi. 10.1509/jim.20.1.i
- Publication type:
- Article
3
Are Consumers Really Willing to Pay More for a Favorable Country Image?? A Study of Country-of-Origin Effects on Willingness to Pay.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 1, p. 19, doi. 10.1509/jim.10.0140
- By:
- Publication type:
- Article
4
Resource Deployment Stability and Performance in International Research-and-Development Alliances: A Self-Determination Theory Explanation.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 1, p. 1, doi. 10.1509/jim.11.0072
- By:
- Publication type:
- Article
5
An Opportunity-Based View of Rapid Internationalization.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 1, p. 74, doi. 10.1509/jim.10.0147
- By:
- Publication type:
- Article
6
Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 1, p. 42, doi. 10.1509/jim.11.0016
- By:
- Publication type:
- Article