Works matching IS 1069031X AND DT 2011 AND VI 19 AND IP 3
Results: 6
Consumer World-Mindedness and Attitudes Toward Product Positioning in Advertising: An Examination of Global Versus Foreign Versus Local Positioning.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 3, p. 113, doi. 10.1509/jimk.19.3.113
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- Article
How Top Management's Social Capital Fosters the Development of Specialized Marketing Capabilities: A Cross-Cultural Comparison.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 3, p. 87, doi. 10.1509/jimk.19.3.87
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- Article
Journal of International Marketing, volume 19 / number 3 / 2011.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 3, p. i, doi. 10.1509/jimk.19.3.i
- Publication type:
- Article
The Trade-Off Between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance.
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- Journal of International Marketing, 2011, v. 19, n. 3, p. 36, doi. 10.1509/jimk.19.3.36
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- Article
Research on Export Pricing: Still Moving Toward Maturity.
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- Journal of International Marketing, 2011, v. 19, n. 3, p. 1, doi. 10.1509/jimk.19.3.1
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- Publication type:
- Article
A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 3, p. 59, doi. 10.1509/jimk.19.3.59
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- Article