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Works matching IS 1069031X AND DT 2011 AND VI 19 AND IP 3

Results: 6

1

Consumer World-Mindedness and Attitudes Toward Product Positioning in Advertising: An Examination of Global Versus Foreign Versus Local Positioning.

Published in:

Journal of International Marketing, 2011, v. 19, n. 3, p. 113, doi. 10.1509/jimk.19.3.113

By:

Nijssen, Edwin J;
Douglas, Susan P

Publication type:

Article

2

How Top Management's Social Capital Fosters the Development of Specialized Marketing Capabilities: A Cross-Cultural Comparison.

Published in:

Journal of International Marketing, 2011, v. 19, n. 3, p. 87, doi. 10.1509/jimk.19.3.87

By:

Kemper, Jan;
Engelen, Andreas;
Brettel, Malte

Publication type:

Article

3

A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations.

Published in:

Journal of International Marketing, 2011, v. 19, n. 3, p. 59, doi. 10.1509/jimk.19.3.59

By:

C. Verhoef, Peter;
Leeflang, Peter S.H;
Reiner, Jochen;
Natter, Martin;
Baker, William;
Grinstein, Amir;
Gustafsson, Anders;
Morrison, Pamela;
Saunders, John

Publication type:

Article

4

Journal of International Marketing, volume 19 / number 3 / 2011.

Published in:: Journal of International Marketing, 2011, v. 19, n. 3, p. i, doi. 10.1509/jimk.19.3.i
Publication type:: Article

5

The Trade-Off Between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance.

Published in:

Journal of International Marketing, 2011, v. 19, n. 3, p. 36, doi. 10.1509/jimk.19.3.36

By:

Hortinha, Paula;
Lages, Carmen;
Filipe Lages, Luis

Publication type:

Article

6

Research on Export Pricing: Still Moving Toward Maturity.

Published in:

Journal of International Marketing, 2011, v. 19, n. 3, p. 1, doi. 10.1509/jimk.19.3.1

By:

Tan, Qun;
Sousa, Carlos M.P

Publication type:

Article