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Works matching IS 1069031X AND DT 2011 AND VI 19 AND IP 2

Results: 5

1

A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands.

Published in:

Journal of International Marketing, 2011, v. 19, n. 2, p. 30, doi. 10.1509/jimk.19.2.30

By:

Becker-Olsen, Karen L;
Taylor, Charles R;
Hill, Ronald Paul;
Yalcinkaya, Goksel

Publication type:

Article

2

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image.

Published in:

Journal of International Marketing, 2011, v. 19, n. 2, p. 95, doi. 10.1509/jimk.19.2.95

By:

Balabanis, George;
Diamantopoulos, Adamantios

Publication type:

Article

3

A Cross-Cultural Perspective of Marketing Departments' Influence Tactics.

Published in:

Journal of International Marketing, 2011, v. 19, n. 2, p. 73, doi. 10.1509/jimk.19.2.73

By:

Engelen, Andreas;
Brettel, Malte

Publication type:

Article

4

National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance.

Published in:

Journal of International Marketing, 2011, v. 19, n. 2, p. 1, doi. 10.1509/jimk.19.2.1

By:

Leonidou, Leonidas C;
Palihawadana, Dayananda;
Theodosiou, Marios

Publication type:

Article

5

Consumers' Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?

Published in:

Journal of International Marketing, 2011, v. 19, n. 2, p. 45, doi. 10.1509/jimk.19.2.45

By:

Oberecker, Eva M;
Diamantopoulos, Adamantios

Publication type:

Article