Works matching IS 1069031X AND DT 2011 AND VI 19 AND IP 2
Results: 5
A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands.
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- Journal of International Marketing, 2011, v. 19, n. 2, p. 30, doi. 10.1509/jimk.19.2.30
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- Article
Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image.
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- Journal of International Marketing, 2011, v. 19, n. 2, p. 95, doi. 10.1509/jimk.19.2.95
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- Article
National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance.
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- Journal of International Marketing, 2011, v. 19, n. 2, p. 1, doi. 10.1509/jimk.19.2.1
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- Article
Consumers' Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?
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- Journal of International Marketing, 2011, v. 19, n. 2, p. 45, doi. 10.1509/jimk.19.2.45
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- Article
A Cross-Cultural Perspective of Marketing Departments' Influence Tactics.
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- Journal of International Marketing, 2011, v. 19, n. 2, p. 73, doi. 10.1509/jimk.19.2.73
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- Article