Works matching IS 1069031X AND DT 2011 AND VI 19 AND IP 1
Results: 6
When Exporting Manufacturers Compete on the Basis of Service: Resources and Marketing Capabilities Driving Service Advantage and Performance.
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- Journal of International Marketing, 2011, v. 19, n. 1, p. 40, doi. 10.1509/jimk.19.1.40
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- Article
Journal of International Marketing.
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- Journal of International Marketing, 2011, v. 19, n. 1, p. i, doi. 10.1509/jimk.19.1.i
- Publication type:
- Article
Service Quality and Export Performance of Business-to-Business Service Providers: The Role of Service Employee- and Customer-Oriented Quality Control Initiatives.
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- Journal of International Marketing, 2011, v. 19, n. 1, p. 1, doi. 10.1509/jimk.19.1.1
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- Article
Convergence and Divergence: Developing a Semiglobal Marketing Strategy.
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- Journal of International Marketing, 2011, v. 19, n. 1, p. 82, doi. 10.1509/jimk.19.1.82
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- Article
Prior Relationships and Consumer Responses to Service Failures: A Cross-Cultural Study.
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- Journal of International Marketing, 2011, v. 19, n. 1, p. 59, doi. 10.1509/jimk.19.1.59
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- Article
Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 1, p. 23, doi. 10.1509/jimk.19.1.23
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- Article