Journal of International Marketing.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 1, p. i, doi. 10.1509/jimk.19.1.i
- Publication type:
- Article
Works matching IS 1069031X AND DT 2011 AND VI 19 AND IP 1
Results: 6
1
2
When Exporting Manufacturers Compete on the Basis of Service: Resources and Marketing Capabilities Driving Service Advantage and Performance.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 1, p. 40, doi. 10.1509/jimk.19.1.40
- By:
- Publication type:
- Article
3
Service Quality and Export Performance of Business-to-Business Service Providers: The Role of Service Employee- and Customer-Oriented Quality Control Initiatives.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 1, p. 1, doi. 10.1509/jimk.19.1.1
- By:
- Publication type:
- Article
4
Convergence and Divergence: Developing a Semiglobal Marketing Strategy.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 1, p. 82, doi. 10.1509/jimk.19.1.82
- By:
- Publication type:
- Article
5
Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 1, p. 23, doi. 10.1509/jimk.19.1.23
- By:
- Publication type:
- Article
6
Prior Relationships and Consumer Responses to Service Failures: A Cross-Cultural Study.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 1, p. 59, doi. 10.1509/jimk.19.1.59
- By:
- Publication type:
- Article