Works matching IS 1069031X AND DT 2010 AND VI 18 AND IP 3
Results: 6
Antecedents and Consequences of Firms' Export Commitment: An Empirical Study.
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- Journal of International Marketing, 2010, v. 18, n. 3, p. 41, doi. 10.1509/jimk.18.3.41
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- Article
A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers' Perceived Service Quality.
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- Journal of International Marketing, 2010, v. 18, n. 3, p. 18, doi. 10.1509/jimk.18.3.18
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- Article
Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect.
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- Journal of International Marketing, 2010, v. 18, n. 3, p. 81, doi. 10.1509/jimk.18.3.81
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- Article
Effective Distributor Governance in Emerging Markets: The Salience of Distributor Role, Relationship Stages, and Market Uncertainty.
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- Journal of International Marketing, 2010, v. 18, n. 3, p. 1, doi. 10.1509/jimk.18.3.1
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- Article
Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange.
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- Journal of International Marketing, 2010, v. 18, n. 3, p. 62, doi. 10.1509/jimk.18.3.62
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- Publication type:
- Article
Journal of International Marketing.
- Published in:
- Journal of International Marketing, 2010, v. 18, n. 3, p. i, doi. 10.1509/jimk.18.3.i
- Publication type:
- Article