Journal of International Marketing.
- Published in:
- 2010
- Publication type:
- Abstract
Works matching IS 1069031X AND DT 2010 AND VI 18 AND IP 2
Results: 6
1
2
Drivers of Brand Commitment: A Cross-National Investigation.
- Published in:
- Journal of International Marketing, 2010, v. 18, n. 2, p. 64, doi. 10.1509/jimk.18.2.64
- By:
- Publication type:
- Article
3
Opportunism as the Inhibiting Trigger for Developing Long-Term-Oriented Western Exporter–Hong Kong Importer Relationships.
- Published in:
- Journal of International Marketing, 2010, v. 18, n. 2, p. 35, doi. 10.1509/jimk.18.2.35
- By:
- Publication type:
- Article
4
A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness.
- Published in:
- Journal of International Marketing, 2010, v. 18, n. 2, p. 80, doi. 10.1509/jimk.18.2.80
- By:
- Publication type:
- Article
5
The Key Role of Managers' Values in Exporting: Influence on Customer Responsiveness and Export Performance.
- Published in:
- Journal of International Marketing, 2010, v. 18, n. 2, p. 1, doi. 10.1509/jimk.18.2.1
- By:
- Publication type:
- Article
6
Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers.
- Published in:
- Journal of International Marketing, 2010, v. 18, n. 2, p. 20, doi. 10.1509/jimk.18.2.20
- By:
- Publication type:
- Article