Works matching IS 1069031X AND DT 2008 AND VI 16 AND IP 4
Results: 8
Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries.
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- Journal of International Marketing, 2008, v. 16, n. 4, p. 57, doi. 10.1509/jimk.16.4.57
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- Article
Executive Summaries.
- Published in:
- Journal of International Marketing, 2008, v. 16, n. 4, p. v, doi. 10.1509/jimk.16.4.v
- Publication type:
- Article
Cognitive and Affective Reactions of U.S. Consumers to Global Brands.
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- Journal of International Marketing, 2008, v. 16, n. 4, p. 113, doi. 10.1509/jimk.16.4.113
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- Article
Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework.
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- Journal of International Marketing, 2008, v. 16, n. 4, p. 1, doi. 10.1509/jimk.16.4.1
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- Article
A Cultural Approach to Branding in the Global Marketplace.
- Published in:
- Journal of International Marketing, 2008, v. 16, n. 4, p. 86, doi. 10.1509/jimk.16.4.86
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- Article
Journal of International Marketing Editorial Board.
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- Journal of International Marketing, 2008, v. 16, n. 4, p. i, doi. 10.1509/jimk.16.4.i
- Publication type:
- Article
Subject and Author Index to Volume 16.
- Published in:
- Journal of International Marketing, 2008, v. 16, n. 4, p. 136, doi. 10.1509/jimk.16.4.136
- Publication type:
- Article
The Structure of Survey-Based Brand Metrics.
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- Journal of International Marketing, 2008, v. 16, n. 4, p. 29, doi. 10.1509/jimk.16.4.29
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- Article