Works matching IS 1069031X AND DT 2004 AND VI 12 AND IP 4
Results: 5
Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers.
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- Journal of International Marketing, 2004, v. 12, n. 4, p. 97, doi. 10.1509/jimk.12.4.97.53217
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- Article
International Market Entry: Does the Home Country Affect Entry-Mode Decisions?
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- Journal of International Marketing, 2004, v. 12, n. 4, p. 71, doi. 10.1509/jimk.12.4.71.53211
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- Article
The Impact of E-Commerce on Entry-Mode Strategies of Service Firms: A Conceptual Framework and Research Propositions.
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- Journal of International Marketing, 2004, v. 12, n. 4, p. 46, doi. 10.1509/jimk.12.4.46.53212
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- Article
The Effects of Customer Relationships and Social Capital on Firm Performance: A Chinese Business Illustration.
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- Journal of International Marketing, 2004, v. 12, n. 4, p. 25, doi. 10.1509/jimk.12.4.25.53216
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- Article
Exploring the Marketing Program Antecedents of Performance in a Global Company.
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- Journal of International Marketing, 2004, v. 12, n. 4, p. 1, doi. 10.1509/jimk.12.4.1.53215
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- Article