A Strategic Approach to Internationalization: A Traditional Versus a "Born-Global" Approach.
- Published in:
- Journal of International Marketing, 2004, v. 12, n. 1, p. 57, doi. 10.1509/jimk.12.1.57.25651
- By:
- Publication type:
- Article
Works matching IS 1069031X AND DT 2004 AND VI 12 AND IP 1
Results: 6
1
2
The STEP Scale: A Measure of Short-Term Export Performance Improvement.
- Published in:
- Journal of International Marketing, 2004, v. 12, n. 1, p. 36, doi. 10.1509/jimk.12.1.36.25647
- By:
- Publication type:
- Article
3
Learning About Foreign Markets: Are Entrant Firms Exposed to a "Shock Effect"?
- Published in:
- Journal of International Marketing, 2004, v. 12, n. 1, p. 103, doi. 10.1509/jimk.12.1.103.25648
- By:
- Publication type:
- Article
4
Retail Pricing Strategies in Recession Economies: The Case of Taiwan.
- Published in:
- Journal of International Marketing, 2004, v. 12, n. 1, p. 82, doi. 10.1509/jimk.12.1.82.25650
- By:
- Publication type:
- Article
5
A Study of the Service Encounter in Eight Countries.
- Published in:
- Journal of International Marketing, 2004, v. 12, n. 1, p. 9, doi. 10.1509/jimk.12.1.9.25649
- By:
- Publication type:
- Article
6
From the Editor in Chief.
- Published in:
- 2004
- By:
- Publication type:
- Other