Works matching IS 1069031X AND DT 2002 AND VI 10 AND IP 1
Results: 6
Executive Insights: The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune-500 Companies.
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- Journal of International Marketing, 2002, v. 10, n. 1, p. 98, doi. 10.1509/jimk.10.1.98.19528
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- Article
On Distributor Commitment in Marketing Channels for Industrial Products: Contrast Between the United States and Japan.
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- Journal of International Marketing, 2002, v. 10, n. 1, p. 72, doi. 10.1509/jimk.10.1.72.19530
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- Article
The Impact of Industry Concentration and Firm Location on Export Propensity and Intensity: An Empirical Analysis of Chinese Manufacturing Firms.
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- Journal of International Marketing, 2002, v. 10, n. 1, p. 52, doi. 10.1509/jimk.10.1.52.19527
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- Article
Public Policy and Global Supply Chain Capabilities and Performance: A Resource-Based View.
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- Journal of International Marketing, 2002, v. 10, n. 1, p. 25, doi. 10.1509/jimk.10.1.25.19529
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- Article
The Impact of Vertical Coordination on Ex Post Transaction Costs in Domestic and International Buyer-Seller Relationships.
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- Journal of International Marketing, 2002, v. 10, n. 1, p. 1, doi. 10.1509/jimk.10.1.1.19526
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- Article
Executive Summaries.
- Published in:
- Journal of International Marketing, 2002, v. 10, n. 1, p. iii
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- Article