Works matching IS 1069031X AND DT 2001 AND VI 9 AND IP 2
Results: 6
Executive Insights: Integrating Branding Strategy Across Markets: Building International Brand Architecture.
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- Journal of International Marketing, 2001, v. 9, n. 2, p. 97, doi. 10.1509/jimk.9.2.97.19882
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- Article
Integration and Responsiveness: Marketing Strategies of Japanese and European Automobile Manufacturers.
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- Journal of International Marketing, 2001, v. 9, n. 2, p. 19, doi. 10.1509/jimk.9.2.19.19885
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- Article
Motivational Influences on 'Buy Domestic' Purchasing: Marketing Management Implications from a Study of Two Nations.
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- Journal of International Marketing, 2001, v. 9, n. 2, p. 73, doi. 10.1509/jimk.9.2.73.19883
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- Article
The Effect of Export Assistance Program Usage on Export Performance: A Contingency Explanation.
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- Journal of International Marketing, 2001, v. 9, n. 2, p. 51
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- Article
Knowledge Transfer as a Means for Relationship Development: A Kazakhstan-Foreign International Joint Venture Illustration.
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- Journal of International Marketing, 2001, v. 9, n. 2, p. 1, doi. 10.1509/jimk.9.2.1.19884
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- Article
Executive Summaries.
- Published in:
- Journal of International Marketing, 2001, v. 9, n. 2, p. iii
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- Article