Educator Insights: The Policy Gap in International Marketing.
- Published in:
- Journal of International Marketing, 2000, v. 8, n. 1, p. 99, doi. 10.1509/jimk.8.1.99.19562
- By:
- Publication type:
- Article
Works matching IS 1069031X AND DT 2000 AND VI 8 AND IP 1
Results: 7
1
2
Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative.
- Published in:
- Journal of International Marketing, 2000, v. 8, n. 1, p. 78, doi. 10.1509/jimk.8.1.78.19559
- By:
- Publication type:
- Article
3
Executive Insights: Global Marketing Management: At the Dawn of the New Millennium.
- Published in:
- Journal of International Marketing, 2000, v. 8, n. 1, p. 65, doi. 10.1509/jimk.8.1.65.19560
- By:
- Publication type:
- Article
4
A Note on Psychological Distance and Export Market Selection.
- Published in:
- Journal of International Marketing, 2000, v. 8, n. 1, p. 51, doi. 10.1509/jimk.8.1.51.19563
- By:
- Publication type:
- Article
5
Competing Perspectives in International Marketing Strategy: Contingency and Process Models.
- Published in:
- Journal of International Marketing, 2000, v. 8, n. 1, p. 27
- By:
- Publication type:
- Article
6
Configural Advantage in Global Markets.
- Published in:
- Journal of International Marketing, 2000, v. 8, n. 1, p. 6, doi. 10.1509/jimk.8.1.6.19564
- By:
- Publication type:
- Article
7
Executive summaries.
- Published in:
- Journal of International Marketing, 2000, v. 8, n. 1, p. 3
- Publication type:
- Article