Works matching IS 1069031X AND DT 1997 AND VI 5 AND IP 1

Results: 12

Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers.

Published in:

Journal of International Marketing, 1997, v. 5, n. 1, p. 77, doi. 10.1177/1069031X9700500106

By:

Han, Jin K.;
Schmitt, Bernd H.

Publication type:

Article

From the Editor in Chief.

Published in:

1997

By:

Cavusgil, S. Tamer

Publication type:

Editorial

Executive Summaries. A FRAMEWORK FOR ANALYSIS OF STRATEGY DEVELOPMENT IN GLOBALIZING MARKETS.

Published in:: 1997
Publication type:: Abstract

ANTICOMPETITIVE PRACTICES IN JAPAN: THEIR IMPACT ON THE PERFORMANCE OF FOREIGN FIRMS (Book).

Published in:

1997

By:

Aulakh, Preet A.

Publication type:

Book Review

Executive Summaries.

Published in:: 1997
Publication type:: Abstract

Executive Summaries. PRODUCT-CATEGORY DYNAMICS AND CORPORATIVE IDENTITY IN BRAND EXTENSIONS: A COMPARISON OF HONG KONG AND U.S. CONSUMERS.

Published in:: 1997
Publication type:: Abstract

Executive Summaries. MARKETING'S INTEGRATION WITH R&D AND MANUFACTURING: A CROSS-REGIONAL ANALYSIS.

Published in:: 1997
Publication type:: Abstract

Executive Summaries. SOME ANTECEDENTS OF GLOBAL STRATEGIC ALLIANCE FORMATION.

Published in:: 1997
Publication type:: Abstract

Marketing's Integration with R&D and Manufacturing: A Cross-Regional Analysis.

Published in:

Journal of International Marketing, 1997, v. 5, n. 1, p. 51, doi. 10.1177/1069031X9700500105

By:

Kahn, Kenneth B.;
McDonough, Edward F.

Publication type:

Article

A Framework for Analysis of Strategy Development in Globalizing Markets.

Published in:

Journal of International Marketing, 1997, v. 5, n. 1, p. 9, doi. 10.1177/1069031X9700500103

By:

Solberg, Carl Arthur

Publication type:

Article

Executive Insights: How Does This Firm Make Money? Understanding Your Overseas Partner.

Published in:

Journal of International Marketing, 1997, v. 5, n. 1, p. 93, doi. 10.1177/1069031X9700500107

By:

Ataç, Osman A.

Publication type:

Article

Some Antecedents of Global Strategic Alliance Formation.

Published in:

Journal of International Marketing, 1997, v. 5, n. 1, p. 31, doi. 10.1177/1069031X9700500104

By:

Sengupta, Sanjit;
Perry, Monica

Publication type:

Article