Works matching IS 1069031X AND DT 1996 AND VI 4 AND IP 2
Results: 12
Executive Summaries.
- Published in:
- 1996
- Publication type:
- Abstract
CREATIVE R&D LEADERSHIP: INSIGHTS FROM JAPAN.
- Published in:
- 1996
- By:
- Publication type:
- Book Review
THE R&D WORKERS: MANAGING INNOVATION IN BRITAIN, GERMANY, JAPAN, AND THE UNITED STATES.
- Published in:
- 1996
- By:
- Publication type:
- Book Review
Executive Insights: Researching Markets in Japan--A Methodological Case Study.
- Published in:
- 1996
- By:
- Publication type:
- Case Study
Executive Insights: Strategic Mistakes in International Transactions.
- Published in:
- Journal of International Marketing, 1996, v. 4, n. 2, p. 75, doi. 10.1177/1069031X9600400206
- By:
- Publication type:
- Article
NATID: The Development and Application of a National Identity Measure for Use in International Marketing.
- Published in:
- Journal of International Marketing, 1996, v. 4, n. 2, p. 57, doi. 10.1177/1069031X9600400205
- By:
- Publication type:
- Article
Structural Modeling of Success Factors in Exporting: Cross-Validation and Further Development of an Export Performance Model.
- Published in:
- Journal of International Marketing, 1996, v. 4, n. 2, p. 29, doi. 10.1177/1069031X9600400204
- By:
- Publication type:
- Article
Toward a Theory of International Services: Marketing Intangibles in a World of Nations.
- Published in:
- Journal of International Marketing, 1996, v. 4, n. 2, p. 9, doi. 10.1177/1069031X9600400203
- By:
- Publication type:
- Article
Executive Summaries. NATID: THE DEVELOPMENT AND APPLICATION OF A NATIONAL IDENTITY MEASURE FOR USE IN INTERNATIONAL MARKETING.
- Published in:
- 1996
- Publication type:
- Abstract
Executive Summaries. STRUCTURAL MODELING OF SUCCESS FACTORS IN EXPORTING: CROSS-VALIDATION AND FURTHER DEVELOPMENT OF AN EXPORT PERFORMANCE MODEL.
- Published in:
- 1996
- Publication type:
- Abstract
Executive Summaries. TOWARD A THEORY OF INTERNATIONAL SERVICES: MARKETING INTANGIBLES IN A WORLD OF NATIONS .
- Published in:
- 1996
- Publication type:
- Abstract
From the Editor in Chief.
- Published in:
- 1996
- By:
- Publication type:
- Editorial