THE GLOBAL MARKETING IMPERATIVE: POSITIONING YOUR COMPANY FOR THE NEW WORLD OF BUSINESS (Book).
- Published in:
- 1995
- By:
- Publication type:
- Book Review
Works matching IS 1069031X AND DT 1995 AND VI 3 AND IP 3
Results: 15
1
2
GLOBAL MARKETING STRATEGY (Book).
- Published in:
- 1995
- By:
- Publication type:
- Book Review
3
INTERNATIONAL CONSUMER BEHAVIOR: ITS IMPACT ON MARKETING STRATEGY DEVELOPMENT (Book Review).
- Published in:
- 1995
- By:
- Publication type:
- Book Review
4
COMPETITIVE MARKETING STRATEGY FOR EUROPE: DEVELOPING, MAINTAINING AND DEFENDING COMPETITIVE ADVANTAGE (Book Review).
- Published in:
- 1995
- By:
- Publication type:
- Book Review
5
Educator Insights: Euro Disney-- What Happened? What Next?
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 3, p. 103, doi. 10.1177/1069031X9500300308
- By:
- Publication type:
- Article
6
Executive Insights: Globalization- Scale versus Sensitivity.
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 3, p. 97, doi. 10.1177/1069031X9500300307
- By:
- Publication type:
- Article
7
The Reality of the Eurobrand: An Empirical Analysis.
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 3, p. 77, doi. 10.1177/1069031X9500300306
- By:
- Publication type:
- Article
8
Strategic Considerations in European Retailing.
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 3, p. 49, doi. 10.1177/1069031X9500300305
- By:
- Publication type:
- Article
9
Grouping Euroconsumers: A Culture-Based Clustering Approach.
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 3, p. 35, doi. 10.1177/1069031X9500300304
- By:
- Publication type:
- Article
10
Managing the Gray Market in the European Union: The Case of the Pharmaceutical Industry.
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 3, p. 11, doi. 10.1177/1069031X9500300303
- By:
- Publication type:
- Article
11
Executive Summaries; THE REALITY OF THE EUROBRAND: AN EMPIRICAL ANALYSIS.
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 3, p. 10, doi. 10.1177/1069031X9500300306
- By:
- Publication type:
- Article
12
Executive Summaries; STRATEGIC CONSIDERATIONS IN EUROPEAN RETAILING.
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 3, p. 9, doi. 10.1177/1069031X9500300305
- By:
- Publication type:
- Article
13
Executive Summaries; GROUPING EUROCONSUMERS: A CULTURE-BASED CLUSTERING APPROACH.
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 3, p. 8, doi. 10.1177/1069031X9500300304
- By:
- Publication type:
- Article
14
Executive Summaries; MANAGING THE GRAY MARKET IN THE EUROPEAN UNION: THE CASE OF THE PHARMACEUTICAL INDUSTRY.
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 3, p. 7, doi. 10.1177/1069031X9500300303
- By:
- Publication type:
- Article
15
From the Guest Editor.
- Published in:
- 1995
- By:
- Publication type:
- Editorial