The Impact of Brand Differentiating Messages on the Effectiveness of Korean Advertising.
- Published in:
- Journal of International Marketing, 1994, v. 2, n. 4, p. 31, doi. 10.1177/1069031X9400200403
- By:
- Publication type:
- Article
Works matching IS 1069031X AND DT 1994 AND VI 2 AND IP 4
Results: 9
1
2
INTERNATIONAL MARKETING: A CULTURAL APPROACH (Book).
- Published in:
- 1994
- By:
- Publication type:
- Book Review
3
Executive Insights: Global Individualism--Reconciling Global Marketing and Global Manufacturing.
- Published in:
- Journal of International Marketing, 1994, v. 2, n. 4, p. 79, doi. 10.1177/1069031X9400200405
- By:
- Publication type:
- Article
4
Guest Editorial. Reflections on Research in International Business.
- Published in:
- 1994
- By:
- Publication type:
- Editorial
5
Executive Insights: Guiding Companies to Successful Exporting in an Interactive Group Format--Lessons from a Collaborative Project.
- Published in:
- Journal of International Marketing, 1994, v. 2, n. 4, p. 89, doi. 10.1177/1069031X9400200406
- By:
- Publication type:
- Article
6
POLAND'S JUMP TO THE MARKET ECONOMY (Book).
- Published in:
- 1994
- By:
- Publication type:
- Book Review
7
MARKETING STRATEGIES FOR SERVICES: GLOBALIZATION, CLIENT-ORIENTATION, DEREGULATION (Book).
- Published in:
- 1994
- By:
- Publication type:
- Book Review
8
Successful Operating Strategies in the Performance of U.S.-China Joint Ventures.
- Published in:
- Journal of International Marketing, 1994, v. 2, n. 4, p. 53, doi. 10.1177/1069031X9400200404
- By:
- Publication type:
- Article
9
International Advertising Standardization: What Do the Multinationals Actually Standardize?
- Published in:
- Journal of International Marketing, 1994, v. 2, n. 4, p. 13, doi. 10.1177/1069031X9400200402
- By:
- Publication type:
- Article